AI tìm kiếm visibility
Các bài viết của Vanaxity về AI tìm kiếm visibility, SEO, GEO và AEO.
Marketing Agency Acquisition: What Clients Should Protect
Marketing M&A is accelerating, with LUMA Partners counting 469 ad tech and marketing deals in 2025, up 13%, alongside giant moves like Omnicom's $13 billion purchase of Interpublic and Adobe's $1.9 billion deal for Semrush, and while a new owner can bring better tools and specialists, clients feel an acquisition through changed teams, reporting, and priorities, so the practical response is to protect account knowledge, keep your own copies of data and history, compare results before and after, and write change-of-control protections into agency contracts.
Technical SEO Debt Is Now an AI Search Visibility Problem
Technical SEO debt used to cost you crawl budget and rankings, but it now costs AI search visibility too, because testing by Vercel and MERJ found that none of the major AI crawlers execute JavaScript, so anything rendered in the browser is invisible to ChatGPT, Claude, and Perplexity, and since those crawlers already fetch at roughly a quarter of Googlebot's volume, the practical answer is to reserve a fixed slice of every sprint for debt paydown, prioritize by revenue impact rather than audit severity, and check what bots actually see rather than what your browser shows.
HubSpot AEO at Unbound: What CRM-Native AI Search Means
At its Unbound conference on September 16, 2026, HubSpot tied answer engine optimization, ChatGPT Ads, and AI agents into its CRM through a shared layer it calls growth context, building on the HubSpot AEO product it launched in April, and while the company reports large gains from early customers, an independent analyst calls the release an evolution in better packaging, so the practical lesson for marketers is that CRM-native AEO is most valuable for linking AI search visibility to pipeline, and least reliable when a single visibility score is treated as proof of results.