AI citations
Vanaxity insights tagged AI citations - notes on AI content, SEO, GEO and AEO from Van Data Team.
Experiential Marketing in the AI Era: Make Events Citable
Experiential marketing is growing again, with PQ Media putting global spend at $128.35 billion in 2024 and 84% of consumer event marketers in EventTrack 2026 planning to spend more. The case for it is getting stronger as AI floods feeds with similar content. But AI search engines mostly cite Reddit, YouTube, LinkedIn, review sites and editorial pages, while attendees mostly post to Facebook and Instagram or tell friends in private, so most event buzz never reaches the answer layer. This guide shows how to design experiences that leave a public, citable trace, where AI can help run them, how to measure them, and which popular statistics not to repeat.
Citation Optimization: Getting Cited by AI Engines
As organic clicks shift to AI answers, being ranked isn't enough; you have to be cited. Citation optimization earns mentions from AI engines by making your brand machine-parseable, authoritative, and retrievable across both model training data and real-time retrieval indices.