first-party data
Vanaxity insights tagged first-party data - notes on AI content, SEO, GEO and AEO from Van Data Team.
2 articles
The Cookieless Direction of Travel
Governance & ROIprivacy-first marketingcookieless
Privacy-First Marketing: Reading Android's Network Locks
Google added four network-security protections to Android, and while most are about encryption and cellular safety rather than ad-tech, one closes a real app data-collection vector and all four signal the same direction: the ambient, third-party data marketers once relied on keeps getting locked down, which is why privacy-first marketing built on first-party and consented data is the durable strategy.
AI Marketing
Agentic MarketingAI marketing personalizationhyper-personalization
AI Marketing Personalization: Fix Customer Data First
For marketing, lifecycle/email, and growth teams at brands with fragmented martech stacks, disconnected tools and scattered, siloed first-party data turn customer signals into slow, manual batch messages that get ignored.