marketing automation
Vanaxity insights tagged marketing automation - notes on AI content, SEO, GEO and AEO from Van Data Team.
Agentic Marketing: What AWS Rebuilt, and What It Cost
AWS chief marketing officer Julia White has described rebuilding her team's workflows around AI agents, reporting that layering AI onto existing processes delivered only 10% to 30% gains while redesigning the processes themselves produced around 5x effectiveness, with localization dropping from up to two weeks to a couple of days and webpage production falling from hours to minutes, and while those company-reported numbers vary between interviews, the useful lessons for other teams are the sequence she followed, the workflows she picked, and the consumer-trust ceiling that caps how much of this you should automate.
Multi-Agent Orchestration on a Shared S3 File Layer
Multi-agent marketing and sales pipelines slow down and get costly when agents pass state through expanding API payloads and token-bloated context windows; AWS's Amazon S3 Files offers a POSIX shared file layer where agents hand off work through isolated directories instead.