conversational AI
Vanaxity insights tagged conversational AI - notes on AI content, SEO, GEO and AEO from Van Data Team.
Brand RAG: Grounded Customer Experience, Honestly Done
AWS's August 2026 blueprint for an AI knowledge-management system, built on Amazon Bedrock Knowledge Bases and RAG, shows how brand RAG grounds customer-facing answers in your real, verified content; the honest lesson AWS states plainly is that grounding reduces but does not eliminate hallucination, so brand RAG needs citations and a human in the loop, not blind trust.
Multi-Modal Brand Experiences: The Google Parks Lesson
Google's United Parks of America hub, launched August 20, 2026, pairs 3D digitized artifacts and 360-degree tours with Path to Independence, a Gemini-powered storytelling agent you can ask follow-up questions; multi-modal brand experiences apply that same pattern, combining immersive assets with a conversational agent so audiences explore and ask instead of just scroll.