customer data platform
Vanaxity insights tagged customer data platform - notes on AI content, SEO, GEO and AEO from Van Data Team.
2 articles
AI Marketing Security: Defender's Window
Governance & ROIAI marketing securitymarketing governance
AI Marketing Security and OpenAI's Defender's Window
Marketing stacks are now full of AI agents touching customer data across connected SaaS tools and CDPs; OpenAI's Defender's Window warns that autonomous attacks outpace manual defense, making AI marketing security and governance a brand-safety problem, not just an IT one.
AI Marketing
Agentic MarketingAI marketing personalizationhyper-personalization
AI Marketing Personalization: Fix Customer Data First
For marketing, lifecycle/email, and growth teams at brands with fragmented martech stacks, disconnected tools and scattered, siloed first-party data turn customer signals into slow, manual batch messages that get ignored.