hallucination

Brand RAG: Grounded Customer Experience, Honestly Done

AWS's August 2026 blueprint for an AI knowledge-management system, built on Amazon Bedrock Knowledge Bases and RAG, shows how brand RAG grounds customer-facing answers in your real, verified content; the honest lesson AWS states plainly is that grounding reduces but does not eliminate hallucination, so brand RAG needs citations and a human in the loop, not blind trust.