Meta Max robot

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3D illustration of a dark humanoid robot with a smiling screen for a face and a glowing amber core in its chest, joined by a cyan arc of light to a floating glass phone-like slab.

Agentic MarketingMeta humanoid robotMeta Max robot

Agentic Marketing · Nov 1, 2026

Meta Humanoid Robot Max: What It Means for Marketers

The Information reported on October 31, 2026 that Meta built a humanoid robot prototype, code-named Max, with the Chinese robotics company Fourier. Citing people familiar with the work, it said Max weighs about 48 kilograms (106 pounds), stands about 1.5 metres tall, runs on an Nvidia Jetson Thor chip and was built in about three months. Meta showed it to staff in late August and started work on a second version in September. Meta sees humanoid robots as a physical body for Muse, the personal AI agent it launched in the US in September, doing chores at home. Meta told The Information the Fourier work is internal research and that it has no plans to sell the robots. Reuters could not immediately verify the report, and neither company has published specs or photos. For marketers, the story is less about robots on sale soon and more about where AI agents are heading: from the phone into the home, where they may one day notice what runs low and buy it.