AEO
Vanaxity insights tagged AEO - notes on AI content, SEO, GEO and AEO from Van Data Team.
Generative Search: When Google Builds the Answer Itself
Google's Back to School 2026 release shows Search generating interactive visuals, quizzes, and Deep Research answers instead of just listing links; for marketing teams, generative search means structuring content so AI can build a trustworthy answer from it and cite you as the source.
Citation Optimization: Getting Cited by AI Engines
As organic clicks shift to AI answers, being ranked isn't enough; you have to be cited. Citation optimization earns mentions from AI engines by making your brand machine-parseable, authoritative, and retrievable across both model training data and real-time retrieval indices.
Conversational Commerce Agents: The Brand Readiness Playbook
Conversational commerce agents turn a messaging thread into a storefront. Customers can discover products, compare options, receive recommendations, and progress toward a purchase without opening a product page.
Conversational Search Optimization After GPT-Live
OpenAI's GPT-Live release — full-duplex voice models that listen and speak at the same time, replacing the turn-based Advanced Voice Mode — moves conversational search optimization from a nice-to-have to an operating requirement.
The Data Engineering Behind AI Search Research: How Vanaxity Sees the SERP
A look under the hood at the data engineering that powers Vanaxity's SEO, GEO and AEO research: collecting SERP and answer-engine data, extracting competitor and citation signals from protected sources, and turning it into review-ready reporting.
The 10 Blue Links Are Dead: Meet Vanaxity, the AI Agent for SEO, GEO and AEO
A senior-marketer introduction to Vanaxity, why search has moved beyond traditional SEO, and where an AI agent system can help or still needs human judgment.